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Co-Founder, Creative Director

Cherry Lao draws design inspiration from different cultures, traditions and everyday beauty. Since moving from Bangkok to California, she sees imagery, colors, storytelling, graphics and symbols as a way to understand cultural differences and bring nuance and clarity to communication.

Cherry is a collaborator first and foremost. She creates inspiring solutions and guides clients through every step of the creative process, providing the necessary rationale for all design elements and strategies. Whether she is directing a photo shoot, developing a fresh concept or offering art direction to existing designs, she believes her role as a creative leader is about elevating the team, not the individual.

Outside of work, Cherry can be found at a local dance studio, immersing herself in another form of self-expression. She is also involved in entrepreneurial organizations and encouraging diversity in business leadership.