With membership sales steadily increasing simply by word-of-mouth, Club Sportiva, a membership club for car enthusiasts, tapped Citizen Best to update its branding and create a website and sales materials that could keep up with the interest and better engage prospective members.
After conducting a brand strategy where we zeroed in on Club Sportiva’s all-premium car collection and customer service combined with a casual (aka not snobby) attitude, we wanted to strike that same balance in the design. We elevated the look while maintaining an air of accessibility and giving a nod to sportscar racing. We pulled this design and messaging through the brochure, sales sheets, and website. Initially the client saw no need for additional imagery, but once they saw the quality of the design, they knew we had to conduct a photoshoot to keep the look and the level of work consistent.